A CRY FOR PEACE together with Somos Collective Memory

They ask us if KUPA is a political brand? We are a brand that is committed to raising our voices for what moves us :) Talking about peace is an act of courage in a country where millions of people have suffered as a result of a conflict that we have inherited for generations. So we joined together with the sisters Juliana, María Camila and Valentina from @somosmemoriacolectiva to create a capsule for peace.

How to weave with our memory to make peace? Hand in hand with the @pazosfera organization, we will work so that the cause of this capsule impacts more lives and their cries for peace reach more ears. Get to know our capsule and join this movement to feel more closely our territory and its history :)

LAND

A print that covers the length and breadth of our country, a map of a resilient, abundant territory full of cries for peace. Today we join @somosmemoriacolectiva to shout out to the world what we long for, but above all what we commit to so that our country can heal one color at a time :)

MOUNTAIN RANGE

There are 9,294,225 victims of the armed conflict in Colombia, it is an impossible figure to ignore, so we join @somosmemoriacolectiva to shout out to the world some cries for peace :) Our campaign shares the stories of people who have lived the conflict, who were part of it and are now looking for a new start.

ARE

We are wind that murmurs, moor that embraces.

We are the voice before the silence, the truth that is born from words.

We are the river that sings, the memory of the earth.

We are, the new hoodie made in alliance with the sisters of @somosmemoriacolectivo and their words :)